077 Gorilla

Gorillas are the largest living primates,
and they’re also remarkably close relatives—sharing over 98% of our DNA.
Maybe that’s why, when you look at a gorilla,
you can feel its strength,
and at the same time sense a strange kind of empathy in its eyes.

This EUGY Gorilla was born from a special connection.
It was created based on a suggestion from our partner, Ape Action Africa—
a non-profit organization that runs a primate sanctuary in Cameroon, Africa.

And this model doesn’t end with the joy of building.
10% of the sales profit is donated to help protect wild primates.
So when you assemble and complete this gorilla,
it becomes more than a decoration—
it becomes a choice that helps keep a forest somewhere on Earth protected for a little longer.

As you build,
the presence of its powerful body,
the story behind its quiet eyes,
and the promise we’re keeping together
will come together at your fingertips as one complete story.